The Jonas Brothers just put Ottawa’s most presidential bakery back in the global spotlight—and fans couldn’t get enough.
On December 15, 2025, ahead of their highly anticipated JONAS20 tour concert at Canadian Tire Centre, the pop superstar trio ignited a viral frenzy that sent devoted fans racing to Three Tarts Bakery in ByWard Market. The bakery, already legendary for its Obama cookies created during the former U.S. president’s 2009 Ottawa visit, found itself at the centre of yet another international moment. Within hours of the brothers’ cryptic social media post, the small artisan bakery was overwhelmed with fans seeking limited-edition Jonas Brothers cookies.
Key Highlights
TL;DR: The Jonas Brothers posted a cryptic social media message before their Ottawa concert, directing fans to Three Tarts Bakery in ByWard Market. The bakery, famous for its Obama cookies from 2009, quickly created Jonas Brothers-themed treats that sold out within hours, making it one of the shop’s busiest days since the presidential visit.
| Quick Facts | Details |
|---|---|
| 📅 Concert Date | December 15, 2025 |
| 📍 Bakery Location | Three Tarts, ByWard Market |
| 🎟️ Cookie Price | Regular bakery pricing |
| ⏰ Sold Out | Same day, within hours |
What’s Happening
The Social Media Spark
The morning of December 15, the Jonas Brothers’ official social media accounts lit up with an intriguing post. The message hinted at a “special Ottawa spot” the brothers absolutely had to visit before their Canadian Tire Centre performance. Without naming the location directly, the post dropped enough clues to set their passionate fanbase into detective mode.
Within minutes, fans had cracked the code. Three Tarts Bakery on Murray Street became the destination of the day. The steady trickle of visitors quickly became a flood, with lines forming around the block as concert-goers from across Ontario and beyond descended on the historic ByWard Market location.
The viral spread was immediate and intense. TikTok videos documenting the bakery pilgrimage, Instagram stories of cookie purchases, and Twitter threads analyzing every detail of the post created a social media storm that put Ottawa’s beloved bakery back in the international spotlight.
Image: Jonas Brothers fans turned a concert day into a full Ottawa adventure.
What You Need to Know
Three Tarts: From Presidential Fame to Pop Star Moment
Three Tarts Bakery earned its place in Ottawa history during a pivotal moment in February 2009. When President Barack Obama made his first official foreign visit as Commander-in-Chief, choosing Canada and Ottawa as his destination, the small ByWard Market bakery seized the opportunity. Their hand-decorated “Obama cookies” featuring the president’s likeness became an overnight sensation.
International media descended on Murray Street. The tiny shop appeared on news networks around the world, transforming from a beloved local bakery into a tourist destination. For years afterward, visitors from around the globe would stop by specifically to purchase the famous presidential treats.
The bakery has maintained its commitment to quality artisan baking, offering fresh daily goods made with local ingredients, creative themed cookies for special occasions, and handcrafted pastries that keep locals coming back. The Obama connection added celebrity cachet, but the quality kept customers loyal.
Limited-Edition Jonas Brothers Cookies
When the social media frenzy began, Three Tarts responded with the same creativity that made the Obama cookies famous. The bakery’s skilled pastry team quickly developed Jonas Brothers-themed cookie designs celebrating the JONAS20 tour and the brothers’ two-decade career in music.
Each cookie was hand-decorated in the bakery’s signature style, featuring designs that nodded to the brothers’ journey from Disney Channel stars to global pop icons. The limited run sold out within hours, with many fans purchasing multiple cookies—one to enjoy immediately and another to keep as a concert memento.
The bakery reported it was their busiest single day since the 2009 Obama visit, with staff working at full capacity to meet the unexpected demand.
Image: Three Tarts bakery became an unexpected stop on the JONAS20 tour experience.
Why This Matters
Local Business Meets Global Fandom
The Jonas Brothers’ Ottawa bakery moment represents something bigger than a viral post. It demonstrates how modern concert tours can generate economic impact far beyond the venue itself. By engaging with local culture and businesses, the brothers transformed their Ottawa stop into a city-wide experience.
For Three Tarts, the unexpected publicity reinforces their position as one of Ottawa’s most storied small businesses. The combination of presidential history and pop star approval creates a unique marketing story that money simply cannot buy.
ByWard Market Benefits
The viral moment also shone a spotlight on ByWard Market itself. Established in 1826, the historic district is one of Canada’s oldest public markets. For visiting fans—many experiencing Ottawa for the first time—the bakery pilgrimage served as an introduction to the neighbourhood’s charm.
Many concert-goers extended their visit, exploring the market’s fresh produce vendors, diverse restaurants, boutique shops, and street performers before heading to Canadian Tire Centre. The ripple effect of the viral post benefited businesses throughout the district.
The Power of Authentic Engagement
Unlike corporate sponsorship deals or paid partnerships, the Jonas Brothers’ bakery post felt genuine. The brothers (or their team) clearly researched Ottawa, discovered the bakery’s presidential connection, and crafted a moment that would resonate with fans while celebrating local culture.
This type of authentic engagement generates goodwill that traditional advertising cannot replicate. Fans appreciate when artists connect meaningfully with tour cities rather than treating each stop as interchangeable.
FAQ
Q: Can I still buy Jonas Brothers cookies at Three Tarts? A: The limited-edition concert-day batch sold out completely. However, Three Tarts regularly creates custom themed cookies. Contact the bakery directly to inquire about special orders.
Q: Where exactly is Three Tarts Bakery located? A: Three Tarts is on Murray Street in the heart of ByWard Market, Ottawa. The area is accessible by public transit, and several parking lots are nearby. The Rideau Centre is a short walk away.
Q: Are the famous Obama cookies still available? A: The Obama cookies aren’t a permanent menu item, but Three Tarts occasionally recreates them for special occasions. The bakery’s daily menu features rotating artisan cookies and fresh-baked goods.
Q: How did the Jonas Brothers know about this bakery? A: The brothers or their tour team likely researched Ottawa landmarks and discovered the bakery’s unique presidential connection—a perfect fit for a viral concert-day moment.
Q: What else is worth visiting in ByWard Market? A: ByWard Market offers farmers’ markets (seasonal), diverse restaurants, artisan shops, street performers, and historic architecture. It’s one of Ottawa’s most walkable and vibrant neighbourhoods.
Final Thoughts
The Jonas Brothers’ viral Ottawa bakery moment created the kind of authentic, memorable experience that defines the best concert tours. What began as a playful social media post became a celebration of local Ottawa culture, small business resilience, and dedicated fan enthusiasm.
Three Tarts Bakery added another remarkable chapter to its already impressive story. From presidential cookies to pop star treats, this ByWard Market institution continues to find itself at the intersection of Ottawa life and global attention. The limited-edition cookies may be gone, but the thousands of social media posts documenting the day ensure the moment lives on.
For fans who made the pilgrimage, the bakery visit transformed a concert night into a full Ottawa experience—exactly the kind of memory that outlasts any single performance.
Source: Ottawa Citizen - Compiled for Via Ottawa readers.
For more Ottawa events and local stories, visit Ottawa Events. Explore the ByWard Market history or check out our complete concert guide!
